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Over the last few years, we’ve seen a significant downtick in the number of IPOs issued by companies, but will 2017 break that trend? So far this year we have seen five companies go public on a U.S. stock exchange, and today we saw the first tech IPO of the year with Snap, Inc.

Snap, Inc. is technology and social media company known for its mobile app Snapchat, which allows users to share photos and videos with friends for moments to hours before disappearing. Founded in July 2011, what began as a tech start-up garnered 23 active investors and raised around $2.6 billion in venture capital backing.

Now that Snap, Inc. has gone public with an IPO priced at $17 per share, ahead of the expected $14-$16 a share range, it’s trickier to forecast its performance. Looking at some of Snap’s numbers, investment attractiveness it likely to be in the eye of the beholder.

The company’s year-over-year sales growth as well as its EBIT growth are certainly noteworthy. Snap’s year-over-year sales growt

The impending IPO of Snap Inc., the parent of social media platform Snapchat, is shrouded in mystery, typical of the way business is run at the company. To maintain control of the company, its founders Evan Spiegel and Bobby Murphy are expected to reportedly hold about 70 percent of the voting power following the IPO, with new investors getting no voting rights.

Ad Dollars On Upward Trajectory

Notwithstanding the limited visibility into the IPO, advertisers are warming up to Snapchat. Ad firm WPP's CEO Martin Sorrel told CNBC that its clients spend about $90 million on Snapchat in 2016, which is a notable increase from the $30 million WPP predicted at the start of the year. Given the ad spend statistics, Sorrel believes the company's total revenues could be higher than what the markets have been anticipating.

Advertising Revenues Of Facebook, Twitter

Quarterly filing by Facebook Inc FB 0.64% showed that ad revenue totaled $6.82 billion in the September quarter of 2016, with 50 percent