What We're Reading

Google certainly looks to be dominating the mobile playing field.  Good for Google or does this just open the door to fresh startups and current disruptors to look to take market share?  (more below)

Some key questions to be answered in this area include:

• How fast has mobile app usage been growing?
• How often are people using apps on each device?
• What percentage of time are consumers spending on their top apps?
• How do iOS users differ from Android users demographically and behaviorally?
• Which mobile app content categories are we spending most of our time consuming?
• How do the top apps compare in different age segments?

Download the full report at Comscore

fwiw my 20 year old son pondered this article for an entire 15 seconds before agreeing; yes mobile could very easily take over consoles......and the technological advancements would be (as he put it) "totally awesome".

For mobile to win, consoles don't have to lose. They’ll just continue to expand their capabilities. Being able to pick up and play more streamlined experiences that transition between a console and a smartphone is certainly doable today.

Such wide adoption by consumers from every financial segment means that mobile is now an enticing market for the big gaming houses. No longer will they be catering to a niche but rather the large and growing mainstream.

That transition, which is expected to accelerate in 2013 through 2016, especially in emerging markets, means we will continue to see large development houses shift their resources to mobile. Combined with more powerful hardware, faster LTE networking, better battery efficiencies, and on-board sensors should result