Corporations have had no choice but to learn quickly that, like it or not, support on the the issue of same-sex marriage has been steadily (and rapidly) gaining steam across the nation faster than the interracial debate of past and that *not* supporting it publicly creates quite a the backlash. Just ask Chick-fi-a and Prop 8 donor, now Mozilla ex-CEO Brendan Eich.
Maybe the smart decision for CEO's would be to remember just "who" is their target customer and who are they going to offend with your (CEO) personal view? Do they truly match those of your company's core beliefs and Corporate code on diversity?
Consider AdWeek data showing women make 73% of the purchasing decisions in the home so maybe what it boils down it is...........before you go an open your pie hole, consider just how many women you're going to alienate.
Hats off to Nabisco Foods and parent company Kraft ($KRFT) for taking on the subject full frontal with their latest Honey Maid commercial and responding to the hater
