What We're Reading

The market for U.S. millennials is expected to blossom to $1.4 trillion by 2020, according to international consulting firm Accenture. While this generation of digital natives is already a primary marketing target today, in the upcoming years millennials will make up a hefty 30% of all retail spending in the country.

However, millennials are complex and notoriously difficult to read, even for professional marketers. With values that seem to contradict one another, it’s a challenge for companies to successfully gain market share with this audience.

As millennials mature, researchers are gaining ground on the needs and wants of this generation. This week’s Chart of the Week shares data from a comprehensive survey of 3,500 millennials that were asked, without any prompt, about their favorite brands over the past three years. The results, which can be found in deeper depth here, help give us some insight as to what millennials look for in a brand.

Tech Brand Disparity

It’s likely that no

• French car maker Peugot announces collaboration with IBM.  StockBuz had originally advised accumulation on the lows in IBM September 2013 in what has turned into a triple bottom. 

First let me state, It's not my deliberate intention to make supportive case for the rampantly growing
already, and bursting at the proverbial seams, laced with redundant, inadequate, and antiquated govt jobs,
Super Bureaucracy of today. That to include it becoming any overbearing, oppressive, Orwellian,
and Nanny State Day Care-ish, that's already now! Yet, I am understanding or of the mindset. That eventually technology will shrink the bureaucracy considerably fold. Thus yielding a correction to the parabolic growth rate it has been in and executing now. No parabolic growth is sustainable indefinitely. And the Masses will soon realize that alot can be done with less in today's real/live time interconnected world.

Second, I am going to try and demonstrate throughout, that the exponential advancements in technology made
thus far, will not only allow us to do this, but undeniably require it at some point. That being taking a
REAL/LIVE time, monthly micro economic management and observa