What We're Reading

When Americans started celebrating Thanksgiving in the 19th century, it was about cherishing the blessings of the year, particularly the year’s harvest. These days however, it appears as if many people spend the holiday thinking about what they might need rather than what they already have.

Over the past few years, Thanksgiving weekend has grown to become a huge shopping extravaganza both on- and offline. Retailers try to outdo each other in offering the best Black Friday / Cyber Monday deals and consumers willingly jump at the chance to kick off their holiday shopping and snap up some bargains.

Not surprisingly, this year’s Thanksgiving weekend saw online shopping records shattered once again. According to Adobe Digital Insights, total online sales for the five-day period from Thanksgiving through Cyber Monday amounted to $12.8 billion, with Cyber Monday marking the single biggest online shopping day in history. Black Friday and Cyber Monday were also the first days in history that

Investors, advertisers, and business leaders around the world are still trying to understand millennials, the generational group that will shape commerce for the foreseeable future. In the past, that’s why we’ve looked at millennial investing and banking preferences, their favorite brands, and even what real estate professionals need to understand about the generation.

Today’s infographic from Adweek is of particular interest, because it focuses on a very particular subset of millennials. The data in the graphic is from a survey of nearly 500 nominees for the Forbes 30 Under 30 list. While the subject range is broad, it’s a good snapshot of how some of the brightest millennials in business think.