eMarketer estimates that this year, there will be 190.5 million US smartphone users of all ages, representing 73.4% of internet users and 59.3% of the population. By 2019, the smartphone audience will reach 236.8 million, or 85.5% of internet users and 71.4% of total consumers in the country.
Based on recent research, these users may be bigger addicts than they think. Among US smartphone owners polled in May 2015 by Gallup, 52% of smartphone owners said they checked their phones at least a few times an hour, with 11% doing so every few minutes. One-fifth looked at their devices about once an hour. About a quarter did so at least a few times a day.
However, further results indicated that many of these users were in denial about just how much they relied on such devices. Fewer than half (46%) of smartphone owners said they couldn’t imagine life without their phones. Females were 10 percentage points more likely than males to say they couldn’t picture living without their smartphones, an
