I've never been big on ordering online because I'm a touch-n-feel kind of consumer who still still prefers to read a package, try on my clothes, read an hard cover book, etc but will the typical consumer find the price hike too much? Apparently JPM doesn't think advising that the loss of customers going form $79/yr to $99/yr. would more than be offset by the increased revenue. BusinessInsider took a look at just how often you need to shop Amazon using their prime services and broke it down for us.
- Basically if you order 20+ items per year less than $35 each
- Order 10+ items per year over $35 each
- Comparable to NFLX cost in streaming video
- More expensive than Kindle by 1/3 at one book per month
Clearly anyone earning $7.25/hour is priced out of this product but isn't that they way things are going anyway?
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