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JWN Deep Discounts Killing Margins

I shorted JWN on the way down. Still like it here with a cover stop (alert) above the upper trend line.  In a slow growth environment there are ways to get buy.  Increase (or impliment) dividends or buybacks (which is unsustainable over the long term), utilize deep discounts to draw in the customer (which kills your margins) or take away market share.   I think it's going to be a rough few years for retailers.   Just my .02 cents.

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